Our purpose is to serve our customers and communities. This drives our vision to be the most trusted water company by 2020 and every year thereafter. But trust has to be earned - it is given, not taken, and it has to be given by our customers.
Today, we all expect the companies that serve us to be a positive influence in our lives, and to benefit the society we live in. Being 'almost good enough' is, frankly, just not good enough - and we'll only give our custom to the brands we trust. While our customers don't have a choice about who provides their water - so they can't vote with their feet - our customers quite rightly have the same high expectations of water companies as they would of any other brand or company.
We know we are uniquely privileged to have been gifted with such a great group of customers and we don't ever want to take that for granted. That's why we see the next five years as a critical opportunity to make commitments to improving in areas our customers want us to.